Innovation/Digital Growth Expert
Nashville, TN | Contract
Smart Solutions has an exciting opportunity for a creative Innovation/Digital Growth Expert to join the Innovation team in Nashville, TN!
As a member of this team, you will help spur new product innovation by helping to identify, test and scale new customer acquisition channels and new streams of revenue by applying lean startup, design thinking and growth hacking methodologies. This is a perfect opportunity for an experienced digital marketing specialist build an experimentation engine, make an immediate impact, hone long-term skills and positively impact corporate culture in a financially stable environment.
Work with partners and vendors to drive conversion and signups on new products and services
Become an expert on customer acquisition channels, funnels and marketing stack
Identify, prioritize and execute experiments (optimize existing channels and discover new ones)
Prioritize and triage tasks and stories daily
Engage with users 1-1 where necessary to understand why they dropped off
Use modern tools for tracking and analyzing user behavior
Establish a growth habit and culture of experimentation. Work with the team to prioritize and implement growth experiments
Work closely with the product team to refine UX, copy and messaging
Exchange ideas/data/feedback with other teams
Work on a lean startup process. Scale and automate processes
At least 3-5 years in a growth/performance marketing role, preferably scouting new product line opportunities
Strong experience with analytics and visualization tools
Ability to manage and prioritize a large idea-bank
Strong experience in both web site and web app/UI based growth hacking for engagement / conversions
Excellent communication skills with the ability to work with cross functional teams and present to executives
Knowledge about both inbound and outbound marketing
Performance and results-oriented
Knowledgeable of HTML/CSS programming
Strong analytical skills and able to identify problems and find solutions
Smart Solutions, Inc. Is an equal opportunity employer functioning under an Affirmative Action Plan. U.S. Citizens and those authorized to work in the U.S. Are encouraged to apply. We are unable to sponsor at this time.